Quigital CurateFit Band

I wanted help staying gym-consistent; instead, Quigital CurateFit Band nuked my brand. It auto-curated a “motivation blast” that posted a live check-in at a gym I wasn’t at, tagged a rival sponsor, and pushed coupon links—violating my exclusivity deal. I spent the morning apologizing as a client paused our campaign. The band kept miscounting reps, drained my phone with constant permission pings, and scheduled a 5 a.m. “collab” with a stranger from its curated list. The “curation” felt like recycled TikToks. An embarrassing, expensive mess